To deliver it we took real paratroopers and asked them to read a beautiful poem of the famous Russian poet Boris Pasternak and created a video and posters out of it.
CASE STUDY FILM
In the first week the video and posters were seen over 100,000 times by internet users after it was spread virally throughout the blogosphere and among a number of online publications and news sites including Forbes.ru and Lenta.ru.
In total the video has earned over 500,000 media impressions having been featured on the online TV channel "Rain" as well as being the focus of features on Radio Echo Moskvy.
Creative directors DENIS LAPSHINOV, VICTOR SOKOLOV
Illustrator ANNA EGIDA
Copywriter JULIA ANDRIYANOVA
Producer ASYA BACHELIS
|Illustrator SERGEY KLESCHEV (MONOBROW)|
Gardener ALEXEY HOBOTOV
Producer EGOR MARAEV