The campaign received a widespread publicity and a great deal of positive feedback.
Among the positive feedback was the following quote from the editorial team at the magazine Snob “A very good advertising spot. No, “Atrium” did not pay us. No we do not want anything from “Atrium”. It just really gets you. If only everyone advertised themselves like this!” Developed exclusively for movie theaters, the spot was seen by more than 40 000 people on the internet.
“They were asked to advertise the mall, but they told the story of the last 10 years of my life”
“Parts of the Atrium advert characterize the vast majority of the people I know”
|ATRIUM SHOPPING MALL|
Creative directors VICTOR SOKOLOV, DENIS LAPSHINOV
Account director KATYA KONOVALOVA
Director PAUL GEUSEBROEK
Executive producers ILYA STEWART, MURAD OSMANN