We remind people how the cruel “piece of paper” can rule their lives influencing the course of events and making life less comfortable at every turn. But the “power of paper” ends when you enter the offices of LIFE Financial Group.

ENGLISH VERSION


FILM

Client

LIFE GROUP

AGENCY

SLAVA 
Creative directors VICTOR SOKOLOV, DENIS LAPSHINOV
Art director DENIS LAPSHINOV
Senior copywriter KATYA GANINA
Account director KATYA KONOVALOVA
Account managers ANNA SYTINA, NADYA ANUFRIEVA
Illustrator ANNA EGIDA

PRODUCTION

STINK (MOSCOW) / RADIOACTIVE (KIEV)
Director ROB CHIU
Producer IGOR RABCHUN  
Executive producer OLGA KULIKOVA