It is a no-frills spirit drink with whiskey & without the usual surrounding snobbery. Why do you need a leather chair when there is a perfectly comfortable hammock? Why a fireplace with you can start up a bonfire and enjoy the beautiful view? And finally, why drink alone when you can have fun with your friends? Look at the world the Irish way together with Rowson's Reserve. 
posters

CLIENT

DIAGEO

AGENCY

SLAVA
Creative directors VICTOR SOKOLOV, DENIS LAPSHINOV
Art directors ANNA EGIDA, SASHA EPERIN
Senior copywriter KATYA GANINA
Copywriter ARTUR DANIELYAN
Client service director KATYA KONOVALOVA
Account manager ANNA SYTINA
Account executive KSENIA LOBANCHIKOVA
Illustrator ANNA EGIDA

PRODUCTION

HYPE PRODUCTION
Photographer RAY MASSEY
Executive producers ILYA STEWART, MURAD OSMANN
Producer IRINA PAVLOVA