So there’s no surprise that the kids who have grown up in A101 don’t know what a «Khrushevka» is, nor do they know what it means to have chaotic parking near their home or no security in the neighborhood… They don’t believe such things even exist in the real world. That’s why all of those things can only be part of a frightening scary story for those kids. 

CLIENT

A101

AGENCY

SLAVA
Creative directors VICTOR SOKOLOV, DENIS LAPSHINOV
Art director DENIS LAPSHINOV
Sr Copywriter EUGENE PAKHMUTOV, KATYA GANINA
Client service director KATYA KONOVALOVA
Sr Account manager TANYA GURINA
Account manager NADYA ANUFRIEVA
Illustrator ANNA EGIDA

PRODUCTION

LIMELIGHT / MAGIC (VILNJUS)
Director HELEN TAKKIN
Executive producer ALBERT ZURASHVILI